JEF Sunrise Naha

Jeff Sunrise Naha is an Okinawan fast-food shop in the Tsuboya arcade near Makishi Market, built around the goya burger. The signature item is an omelet of goya and egg topped with Spam and mayonnaise, served on bread that eats closer to toast than a bun. The brand has operated since 1973, and the interior recalls a 1990s fast-food outlet. The bitterness of the goya comes through strongly, so the burger divides people.