Officina Profumo-Farmaceutica di Santa Maria Novella is the main store for perfumes, cosmetics, candles and soaps, located near the Santa Maria Novella church in Florence. Inside, you can sample various scents and get perfume recommendations and product explanations from staff. The main store usually has a line, but entry moves quickly. With many people and many scents, the fragrances can seem similar when you smell several.