Jocheon Nonghyeop Local Food Direct Store in Jocheon, Jeju is a farmer cooperative-run local food market selling vegetables, seafood, side dishes, and flowers. Its selection ranges from vegetables such as paprika and asparagus to hoe, golden tangerine, and cheese. The store is large, has a spacious parking area, and is kept well organized. Fruit quality varies, with rotten or spoiled tangerines mixed in.