The Heritage at Shinsegae Department Store Main Branch in Seoul is a complex cultural space that combines luxury brand shopping, such as Chanel, with exhibitions. Shinsegae purchased the old Jeil Bank building and spent a long time restoring and remodeling it, shaping both the exterior and interior into a beautiful place. Exhibitions such as "Inner Room" are held there, and it also has a Starbucks, a business room, and a dessert shop. The department store operates from 10:30 a.m. to 8 p.m. Monday through Thursday, and until 8:30 p.m. on Friday through Sunday and public holidays.