Joseph's Coffee Tree is a coffee shop in Seongbuk-dong that sells coffee and cake, located on high ground on a hill. Customers can choose their beans, and the shop serves a range from dark to light roasts, with lattes and iced Americanos among its main menu items. The first floor holds parking and a roasting space, while the second and third floors have indoor seating, a terrace, and a rooftop area with a view over Seongbuk-dong. On holidays at midday, the tables are almost full.