Howondang Apgujeong Main Branch is a cafe in Sinsa-dong, Gangnam-gu, Seoul, selling traditional hangwa and tteok. It makes twootok and yakgwa along with traditional sweets such as jungmogwa, maeyeopgwa, and mandugwa in an old court style. The shop opened in 1953, its takeout boxes are high-end, and the yakgwa is divided by size. Prices are on the high side.