JACK IN THE DONUTS Atre Kichijoji sells chocolate, berry, tea, and cinnamon donuts and malasadas in Kichijoji, Tokyo. The lineup includes coffee-flavored donuts, lemon custard whip raw malasadas, and choux dough donuts, and the donuts are soft with sweetness that is not excessive. The shop has an L-shaped counter, so the far end of the display case is hard to see at a glance. In the waiting line, the menu board is hidden at foot level, making it difficult to choose.